Email Reputation Causes Penalties in Google Search Results

If you are an email newsletter publisher or email marketer, I highly recommend looking at your subscribers to see who is active. If the inactive ones aren’t costing you money now, they may cost you money in the future. Use the tools available to you in your email hosting provider account to clean your list of these inactive addresses. If your email hosting provider can’t get you the information you need to take action, it’s time to move to a new provider.

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